Key Responsibilities:
- Plan and execute end-to-end digital marketing campaigns across multiple channels including Google Ads, social media, and email marketing
- Manage and optimize social media platforms such as Instagram, Facebook, and LinkedIn to build brand presence and engagement
- Create engaging, original, and high-quality content for social media, blogs, and website platforms
- Design creatives, posts, banners, and other marketing materials using tools like Canva
- Run, monitor, and optimize paid advertising campaigns including Meta Ads (Facebook & Instagram) and Google Ads
- Perform SEO activities such as keyword research, on-page optimization, and off-page strategies to improve search rankings
- Track and analyze campaign performance using tools like Google Analytics and derive actionable insights
- Prepare and present weekly performance reports to clients with clear insights and recommendations
- Generate qualified leads and continuously work on improving conversion rates
- Coordinate with internal teams to ensure smooth execution of campaigns and timely delivery
- Stay updated with the latest trends, tools, and best practices in digital marketing to maintain a competitive edge
