Key Responsibilities
Campaign Management
- Assist in planning and executing campaigns across:
- YouTube
- Google Ads
Content & Social Media
- Create and manage content calendars
- Coordinate with design and creative teams
- Publish and schedule content regularly
- Monitor engagement and audience growth
SEO & Website Optimization
- Support SEO/SEM activities
- Conduct keyword research
- Improve website traffic and visibility
Email Marketing
- Assist with:
- Newsletters
- Email campaigns
- Marketing automation workflows
Analytics & Reporting
- Track campaign performance using:
- Google Analytics
- Meta Business Suite
- Other analytics tools
- Generate reports and insights
Collaboration & Research
- Work with editorial, creative, and production teams
- Track industry trends and competitor activity
- Support influencer outreach initiatives
Required Skills
- Basic knowledge of:
- Google Analytics
- Google Ads
- Meta Ads Manager
- Understanding of:
- SEO
- SEM
- Social Media Marketing
- Content Marketing
- Strong communication and coordination skills
- Creativity and storytelling ability
- Data interpretation and analytical thinking
Preferred Skills
- Canva
- Basic video editing
- Creative/content tools
- Prior internship experience in digital marketing
Eligibility
Candidates with a Bachelor’s degree in:
- Marketing
- Mass Media
- Communication
- Business
- Related fields
Preferred certifications:
- Meta
- HubSpot
- Similar digital marketing certifications